The Olive Oil Source, the industry leader in olive oil-related products, today introduced a new Organic California Blend Extra Virgin Olive Oil now available on their Wholesale (http://wholesale.oliveoilsource.com) and Boutique (http://boutique.oliveoilsource.com) websites. The new offering is the latest addition to their extensive product line of extra virgin olive oils, organic and flavored oils, and vinegars.
[Source: SFGate]
The Olive Oil Source today announced a new Organic California Blend Extra Virgin Olive Oil now available on their Wholesale and Boutique websites in a full variety of sizes from 2-ounce samples to full gallon options. The new offering is the latest addition to their extensive product line of extra virgin olive oils, organic and flavored oils, and vinegars. Grown under strict organic regulations certified by the CCOF (California Certified Organic Farmers), the Organic California Blend Extra Virgin Olive Oil provides a high quality, authentic and domestically sourced option for wholesale customers and consumers alike.
An exciting new addition to the line, the Organic California Blend Extra Virgin Olive Oil is produced exclusively for The Olive Oil Source. It is grown in a region well-known for its excellence in olive oil production under strict, CCOF organic regulations. As chefs and consumers alike seek regional products meeting high standards of excellence, the Organic California Blend Extra Virgin Olive Oil introduces customers to a high quality oil that has been blended to match a milder flavor profile, perfect for everyday use.
“Our new Organic California Blend Extra Virgin Olive Oil provides a smooth, mild blend of the highest quality extra virgin olive oil. Without the signature bitterness or pungency of stronger flavored oils, it can be used everyday and at every meal, ” said Antoinette Addison, Vice President, The Olive Oil Source.
“Our latest product expands the full range of olive oil and vinegar products available from The Olive Oil Source to more than 100 different blends and flavors. We continue to receive requests for organic products that provide the perfect combination of high quality, authentic oil with a mild, fruity profile. More and more consumers are looking for healthy options that can easily fit into their everyday menus,” Addison remarked.
Latest Addition to the Wholesale Private Label Program
The new organic product is also the latest addition to the company’s simplified wholesale private label shiner program, designed to provide specialty food retailers and marketers with immediate availability of a full range of oils and vinegars and rapid turn-around production.
At the foundation of the program is the ability to create custom “shiners”, or unbranded bottles of olive oil or vinegar through a simplified online process. Similar to the wine industry’s approach to bottling wine for later rebranding, the new program includes more than 100 olive oils and vinegars to choose from. A wide variety of bottle styles and sizes provide complete flexibility to the customer. Online pricing and ordering make this an industry exclusive, bypassing the typical “call us for more information” sites that hint at the service without providing detailed information upfront.
Another significant advantage of the program is its low minimum case requirements, allowing customers to conduct their own in-store tests with flavor and sizing options. The program presents a perfect opportunity for olive oil tasting bar entrepreneurs and specialty food store owners to fine-tune their own product offerings to fill in the product line gaps or present a cost-effective self-branded option to their customers.
About The Olive Oil Source
The Olive Oil Source is internationally recognized as the most comprehensive resource for olive oil-related products and information about olive oil. Producers seeking information on the latest commercial equipment, retailers looking to source extra virgin olive oil products, and consumers interested in learning answers to simple questions like “what is olive oil?” as well as detailed information about health and beauty trends in extra virgin olive oil will find “Everything but the Olive” at The Olive Oil Source.
Founded in 1998, The Olive Oil Source is owned and operated by Shawn and Antoinette Addison who have graduate education degrees in agricultural sciences and economics from Ecole Nationale d’Agronomie in France and from Stanford University and manage their own organic olive orchard in the Santa Ynez valley of California. They are among a select group of industry experts able to provide customers with information and products based on both current research and field experience. For more information about The Olive Oil Source, visit us at http://www.oliveoilsource.com
[Source: SFGate]
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